Turning complexity into clarity.

Hi, I'm Alejandro, a Senior Product Designer with 15+ years of experience designing enterprise platforms, aviation software, and AI-powered products.
I specialize in transforming complex workflows and data into intuitive experiences that drive better outcomes.

View Selected Work

My Approach

Understand

Research, interviews, and usability testing to uncover user needs and validate product decisions.

Simplify

Transforming complex workflows and data-heavy interfaces into intuitive, scalable experiences.

Deliver

Partnering closely with engineering to ship polished products that drive business and user outcomes.

Selected Product Design Work

WHY IS MY BABY CRYING?

An app for first time moms

This project was part of a capstone assignment in a UX Design certification from the University of California, San Diego I completed in November 2016.

I designed this application inspired by my own experience as a first-time parent. By working on this assignment I was able to perform different tasks in the whole UX Design spectrum; from a comprehensive research to the app prototyping and marketing.


SEE CASE STUDY
Why is my baby crying app - screen 1
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Why is my baby crying app - screen 3
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ABOUT ME

I’m a Senior Product Designer based in Austin, Texas with 15+ years of experience designing complex web and mobile products. My work spans aviation, enterprise SaaS, AI, healthcare, fintech, and consumer platforms. I’m strongest in ambiguous product spaces where research, systems thinking, and close engineering collaboration are needed to turn complexity into usable experiences.