UX / UI / Visual Design

Redesigning a logo to be more versatile

The Alen Marketing team proposed to redesign the current Alen Value Proposition badges to be better aligned to the customer’s needs. Currently, there are four main promises: Forever Guarantee, 60 Days Love it or Return it, Free Shipping and Free 12 Months Financing. The intention is to redesign the logos so they can work as a system with a common visual language, handle extreme reductions and be versatile enough to be used in different contexts/situations (i.e. print, web, in form of icons or badges, in the global navigation bar/dropdown, etc)

Logo reductions and its implementation on different digital contexts

Forever Guarantee landing page in desktop and mobile version